This month's World Lemon Industry Development Conference (WLIDC) garnered US$56 million worth of international orders for Anyue lemons, said its organiser. Anyue, located in the Sichuan province, is one of the five main lemon-producing bases in the world. The county also owns 80% of the lemon market share in China.
At the event, Yang Xiubin, head of Sichuan provincial agriculture department, revealed that the export value of Anyue lemon had tripled this year. Meanwhile, brand value has reached $2.6 billion. "It is amazing to see such a growth in transactions amid the pandemic," Yang said during his speech at the show.
Anyue lemon is protected in the European Union. It is listed as a geographical indications (GI) product. GIs are designed to protect the names of specific products and promote their unique characteristics. The GI product is linked to its geographical origin as well as the know-how embedded in the region.
Now on its second year, WLIDC was organised by the Chinese government to promote the Anyue variety in the global lemon market.
At the event, Yang Xiubin, head of Sichuan provincial agriculture department, revealed that the export value of Anyue lemon had tripled this year. Meanwhile, brand value has reached $2.6 billion. "It is amazing to see such a growth in transactions amid the pandemic," Yang said during his speech at the show.
Anyue lemon is protected in the European Union. It is listed as a geographical indications (GI) product. GIs are designed to protect the names of specific products and promote their unique characteristics. The GI product is linked to its geographical origin as well as the know-how embedded in the region.
Now on its second year, WLIDC was organised by the Chinese government to promote the Anyue variety in the global lemon market.
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