Italian coffee brand opens new store in China

Yum China Holdings and the Lavazza Group has opened a new Lavazza Flagship store in Shanghai. The new store is the first step to a joint venture between the two companies to develop the Lavazza coffee shop concept in China.
Antonio Baravalle, CEO of Lavazza Group, said: “China is an important market with huge untapped potential for coffee consumption. We have been searching for the right opportunities to establish Lavazza in China and Asia, and this partnership is an important first step.”
In recent years, the Lavazza Group has embarked upon a process of international development aimed at tapping into new markets and meeting rising customer demand for premium coffee. On the other hand, Yum China has made encouraging advances into China's coffee market. In 2019 Yum's brands sold 130 million cups of coffee to Chinese consumers. Combining the strengths of both companies creates a robust platform for the Lavazza coffee shop concept to succeed in China, both companies agreed.
"We see great potential for coffee in China, and Lavazza shares this enthusiasm," said Joey Wat, CEO of Yum China. "Leveraging our deep understanding of Chinese consumers, we look forward to working together with Lavazza to explore the coffee market in China."
Embracing tradition and innovation, the new store allows customers to experience first-hand every aspect of Lavazza within a unique and iconic Italian style setting. The store design features high ceilings, artistic murals and marble furnishings. It offers customers an immersive Italian coffee shop experience that is almost identical to what they could expect to find in Italy.