With the introduction of the IFMA Scope, the complexities of foodservice are easier to understand, and business plans easier to create, said IFMA. The new interactive portal is the culmination of IFMA's Food Future 2025 initiative that provides the foodservice industry's first comprehensive and interactive decision model of the entire food landscape.
"The launch of IFMA Scope and the Consumer Food Journey signal a new era in the way IFMA serves its member community," said Larry Oberkfell, president and CEO of IFMA. "IFMA Scope offers our membership a complete view of the foodservice landscape, providing them with access to strategic data, insights and go-to-market tools in one easy-to-use online portal."
With one entry point into insights from across the foodservice landscape, IFMA Scope provides users with three interactive tools for research and planning: The Operator Landscape; Go-to-Market Model; and the new Consumer Food Journey. Together, these resources offer the foodservice community with an interactive view of market trends, industry changes, and consumer shifts.
"The amount of insights available at our fingertips through this new portal is unprecedented in our industry," said Perry Miele, president of Nestle Professional North America and 2020 IFMA Chairman. "This tool is another example of the tremendous value that IFMA returns to its members."
Within the IFMA Scope portal, the new Consumer Food Journey aims to provide the industry with an end-to-end understanding of how consumers make their food and beverage choices, both at and away from home. The tool is grounded in exhaustive research conducted with more than 15,000 consumers over 12 months, providing insights and data needed to understand the nuanced and complicated process of consumers' everyday food choices. These data sets will be updated regularly to keep information fresh and accurate. (Image from Burst)
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