Infant formula bound for China gets ‘grass-to-glass’ tracking

New tracking system can trace milk products from 'grass-to-glass'
Image from Pixabay

Supply chain technology developer Kezzler is providing global traceability services to one of the world's largest dairy companies, FrieslandCampina, for its infant formula brand, FRISO. The Oslo-based Kezzler's traceability platform TrackEasy is integrated with FrieslandCampina's existing IT infrastructure and logistical systems. The milk brand is manufactured in The Netherlands and exported to China. As the product moves through the supply chain, data from upstream production partners, such as dairy farmers, and downstream participants, such as importers and distributors, is associated with each unit using the TrackEasy traceability solution. The technology begins with a unique QR code, printed on each milk can for traceability purposes. A second code is placed inside — providing a channel for direct consumer engagement, including loyalty programmes and promotions. Another useful feature is that consumers in China can scan the milk products using their phone and experience the grass-to-glass journey of the exact product in hand. They can check for product authenticity, learn more about the origin and be rewarded for their purchase loyalty. The TrackEasy solution also works with China's popular WeChat platform, allowing consumers to scan directly within the app.