Global health food company Herbalife Nutrition’s latest survey revealed that while a majority of Asia-Pacific consumers understand the benefits of a healthy breakfast, and the desire to consume healthier breakfasts, seven in 10 (67%) still make breakfast decisions based on convenience, ahead of health benefits (43%) and nutritional value (33%).
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The findings are from Herbalife’s Asia Pacific Healthy Breakfast Survey 2019, conducted in March 2019 with 5,500 respondents in 11 markets namely Australia, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
The Asia Pacific Healthy Breakfast Survey 2019 builds upon the original study conducted in 2018, which looked at consumers' attitudes and habits towards breakfast. This year, the survey uncovered the typical local breakfast combinations that consumers opt for, the factors influencing these decisions, as well as their views of what makes up a healthier breakfast combination.
"It is widely understood that breakfast is the most important meal of the day. Starting each day with a healthy breakfast supports metabolism, muscle health and long-term weight management,” Stephen Conchie, senior vice-president and managing director, Asia Pacific, Herbalife Nutrition, said. “With this in mind, it is essential that consumers make informed decisions to kickstart their day with the right nutrients.”
The survey also revealed breakfast choices that Asia-Pacific consumers would typically go for. For example ‘coffee and eggs’ is the most popular breakfast combination for consumers in Australia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand.
The only exceptions were Hong Kong and Indonesia where ‘tea and eggs’ took top spot, and in Vietnam where ‘coffee and bread bun’ was voted the top breakfast combination. On average, Asia-Pacific consumers said that they consume their typical breakfast combination 16 times each month, equating to around once every two days.
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