Image from Burst |
To tap into the booming Chinese tourism sector, dining platform Chope has formed a regional integrated partnership with lifestyle service giant Meituan-Dianping to power restaurant reservations.
"We're extremely excited to embark on this new venture with Meituan-Dianping, an industry heavyweight in their own right," says Arrif Ziaudeen, Chope's Founder and CEO. "We are confident that Meituan-Dianping's platform will contribute significantly to outbound destination discovery and that the integration will help match tourist dining demands to our exciting network of over 4,000 restaurants regionally.”
Meituan-Dianping facilitates millions of Chinese users' dining journeys through restaurant discovery and reservation making. By unifying Meituan-Dianping's strong ethos with the Chinese market and Chope's localised regional expertise, Chinese tourists can expect a curated travel-dining experience whilst abroad.
The partnership comes as Chinese tourism continues to boom across the eight cities Chope operates in — Singapore, Bali, Jakarta, Bangkok, Phuket, and Hong Kong as reported by the World Tourism Organisation. Furthermore, food tourism remains amongst the top three expenditures for Chinese tourists according to statistics by international research company Nielsen.
“Ultimately, I believe the partnership will strengthen our vision of creating seamless and memorable dining experiences for more people, more often,” Ziaudeen concludes.
Post a Comment